B2B revenue problems have a pattern. I know where to look.
The gap between sales and marketing is structural, not personal. I find it, fix it, and stay until the number moves.
Over a decade in sales. Over 18 years in B2B. Available globally.
- Team Alignment
- Revenue Alignment
- Accounts That Convert
The revenue gap is structural. Not personal.
I have spent 18 years inside this problem. It shows up differently in every business — different symptoms, different pressure points — but the structural cause is almost always the same. The symptoms differ. The structural cause does not.
- 01
The Pipeline Misfire
Marketing is generating volume. Sales is not converting it. Each team has a different explanation and neither is entirely wrong. The ICP is misaligned, the handover is broken, and no one owns the gap between them.
- 02
Motion Without Structure
Activity is high but revenue isn't moving proportionally. Campaigns are running, content is shipping, meetings are being booked — but the motion isn't compounding because the underlying architecture was never built to connect effort to outcome.
- 03
The Measurement Gap
Marketing reports on leads. Sales reports on pipeline and revenue. Nobody is reporting on what happened in between. Without a shared attribution framework, it's impossible to know what's working, what's wasting budget, and where to focus next.
- 04
The Handover That Never Happened
The moment a qualified prospect moves from marketing to sales is where most B2B revenue leaks. No defined criteria. No consistent process. No feedback loop telling marketing what happened after the handover.
The numbers behind the work
- +140%
- Revenue growth delivered in 12 months — 3.4× the original goal
- 3.7 months
- Average pipeline velocity improvement
- 6.1×
- Average ROAS across media activity
- 2,011%
- Increase in mid-funnel content downloads in 6 months
- 2.86×
- Site visits for users from target accounts
- 11.29×
- ROI delivered on enterprise motion
Built around what your business actually needs
Retained leadership, defined projects, or specialist agency support. Whether you need strategy, implementation, reporting, or all three — the scope is agreed before any commitment is made to suit your needs.
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Revenue Alignment
I go into B2B businesses where sales and marketing are pulling in different directions and revenue is leaking as a result. I diagnose the gap, design the system, oversee execution, and report on what moves.
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Fractional CRO
Senior revenue leadership spanning both sales and marketing — part-time, fully accountable to the number. For B2B businesses that need an experienced operator without a full-time hire.
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Fractional CMO
Strategic marketing leadership with real demand generation depth. I set the direction, lead the team, own the pipeline targets, and report on what is contributing to revenue — not just what is active.
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Defined Projects
A specific outcome, a clear scope, no retainer required. GTM strategies, ABM playbooks, messaging frameworks — scoped, quoted in writing, and delivered. Scale and speed with near-zero risk.
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Agency Support
When you agency or your client needs a capability you don’t have in-house right now, or simply need more experienced hands on deck, I step in. Senior B2B specialist support — embedded into your team or working alongside it — for as long as the engagement requires.
“A rare combination of strategic thinking and hands-on execution. Calmness, clarity, and a solutions-focused mindset — no matter how complex things got.”
Tom SouthSEO & GEO Lead, Quickbase“She didn't just manage campaigns — she truly owned outcomes. Consistently drove measurable impact and exceeded expectations.”
Emily RhodesCMO / VP Marketing, B2B SaaS“Her abilities are a range that don't come often and can't easily be taught. Her work ethic is second to none and she has been integral in at least one successful exit.”
Kelsey PurcellHead of Marketing“Stephanie is the BEST of the best. Clear, digestible reporting. Always pushing for better. I would gladly work with her again.”
Leslie NienaberDemand Gen & Marketing Ops
Organisations I have worked with
Ready to close the gap?
If you know something is broken but are not sure what, that is the right time to talk.